T

hink about it: when shopping online, customers can’t touch, feel, or see your product before making their purchase. They’re completely relying on the product information you provide for their purchase decision.

If your product descriptions are misleading or incomplete, your ecommerce business risks losing out on sales, brand trust, and customer satisfaction. In a survey, 40% of consumers said they have returned a product because of poor product information. What’s more, 87% of consumers won’t buy from the same retailer providing inaccurate product details.

This is why writing persuasive and accurate product descriptions is important. Along with creating a smoother customer experience, you're also optimizing your store for search engines.

Here’s a product description sample of Amazon’s bestseller green tea brand—crisp, to-the-point, and engaging:

Product Description of Bestseller Green Tea Brand on Amazon
Amazon's bestseller green tea brand

The problem is, with countless sellers selling the same product like yours, how do you differentiate your descriptions from theirs?

If you’re juggling multiple hats in your business and being a wordsmith feels like an extra burden, you can rely on a product description generator.

A product description generator is an AI-powered software that automates writing product descriptions. As a result, getting quality product descriptions becomes just a matter of minutes.

When Should You Use a Product Description Generator?

No AI software will indeed be able to beat a human (at least some humans) when it comes to writing killer and compelling product descriptions ⁠— not for the foreseeable future. But there are three main factors to consider before using product description generators:

  • Quantity and type of products: When you’re dealing with hundreds of products across multiple categories, writing and updating so many descriptions yourself or with the help of a writing team can get overwhelming.
  • Cost: If your budget is limited and you can’t afford to hire professional copywriters yet, these AI tools can be a great alternative.
  • Time: If you have a new product line launch in a few days and you’re yet to write product descriptions for it, a product description generator can get them done quickly.

Also, if you're a writer facing writer's block, you can take the help of the AI engine to get you started in writing product descriptions.

The cost and time considerations make the case stronger for automated writing tools, especially considering the finesse and consistency with which some modern tools mimic human writing. 

So, unless you have a handful of products or an unlimited budget, you should strongly consider product description generators for your Shopify app store.

5 Best Product Description Generator Tools

There are countless tools available in the market that claim to write the best AI-generated content. But which ones manage to back up their claims? Let’s find out.

1. Jasper (formerly Jarvis)

Jasper is probably one of the most well-known and established players in this space. It excels in creating human-like content, be it for online stores, social media posts, or blog posts.

Jasper.ai - a product description generator tool
Jasper homepage

Jasper is especially useful for those who want that extra bit of fancy automation from their tools. With their Boss Mode plan, you can use Jasper commands to generate content at double the usual speed. Jasper commands are natural language instructions used to perform various content generation tasks in the tool.

With language support of more than 25 and natural keyword integration to sort out your SEO needs.

Pricing

Jasper offers a 10,000-word, 5-day free trial, and two paid plans – the Starter at $29/mo and the Boss Mode, with more words generated and extra features, at $59/mo. But it does offer a 5-day money-back guarantee. That’s how much they believe in their product.

Jasper's pricing page

Jasper’s website also boasts 3000+ reviews and an overall 4.8 rating across Trustpilot, G2, and Capterra.

2. WriteSonic

WriteSonic, a relatively new company, is quickly claiming the spot of one of the best product description generators. It uses advanced AI as well, to generate product descriptions out of basic inputs provided by you. For example, you just need to fill in the product name, some product characteristics, and your preferred language. Once you fill in the details, the software will generate five quality product descriptions for you to choose from:

Product descriptions generated by WriteSonic
WriteSonic product view

With the ability to generate everything from full-length content pieces to crisp product descriptions, WriteSonic has quickly become the go-to tool for thousands of marketing teams and agencies.

Pricing

WriteSonic offers a free trial with basic features and 10 credits that get used up with every task. You can try it out and then choose to opt for any of its paid plans, priced from $15 to $195 per month.

The paid plans will unlock more words generated, unlimited credits, browser integrations, SEMrush integration, and more words per generation.

Hypotenuse AI Pricing Plans
Pricing for WriteSonic

Do note that WriteSonic still doesn’t have a native Shopify app, which is set to launch later.

3. Copysmith

Copysmith might be ideal for you if you’re looking for an all-around content-generation tool that integrates easily with Shopify and if you don’t want to commit upfront. 

Compared to WriteSonic, Copysmith goes deeper into understanding your requirement. For example, it asks for information like brand keywords, tone of voice, and keywords to avoid. It can also find SEO-optimized keywords for you. Taking the same brand name and attributes as the previous example:

Required Information by Copysmith
Copysmith product

It generates 10 unique product descriptions for you:

Product descriptions generated by Copysmith
Copysmith product in action

 You can share them across your online store and social media channels. And being available as a Shopify app and a plugin, your ease of use is never sacrificed.

Pricing

Copysmith offers bulk generation by uploading a simple spreadsheet of your products. And it has a 7-day unlimited free trial as well.

But there are a few cons as well. Compared to some other tools on this list, it doesn’t have as many ratings. And both its $19/mo and $59/mo paid plans have capped plagiarism checks.

But you can contact them for a custom plan if you’re convinced after the 7-day free trial.

Copysmith pricing
Copysmith pricing

4. Rytr

Like the other tools, Rytr has a vast library of templates you can choose from. It also offers a range of selections of the tone of voice. You can keep “ryting” to create unlimited product descriptions with a single click, till you’re satisfied with one:

Product descriptions generated by Rytr
Rytr product page

Pricing

Rytr's unlimited plan costs only $29 per month, making it an affordable AI product description generator. Both the $9/mo and $29/mo paid plans include a dedicated account manager and special access to a premium community of fellow Rytr users. It doesn’t have a dedicated Shopify app though.

You also have an unlimited trial available, with a monthly character limit of 5,000.

Rytr Pricing Plans
Rytr pricing page

5. Hypotenuse AI

Hypotenuse AI can connect to your CMS directly and import all your product info, generate bulk descriptions, and then export the results back with ease. You can use standard CSV files as inputs for the tool.

It even lets you easily tweak the descriptions it generates, just with a few clicks. 

But one of the cons is that it gives you limited options of descriptions, and it's mostly reliant on the information you provide. Taking the same product attributes as other examples, here are descriptions generated by it:

Hypotenuse AI product in action

With its bulk product description feature, you can create product descriptions of an entire catalog and more.

Pricing

Hypotenuse offers a free trial and two paid plans as well at a flat monthly fee of $29 and $59. 

Hypotenuse AI Pricing Plans
Hypotenuse pricing

Keep in mind though that it still does not have many reviews on sites like G2. One of its alternatives can be Peppertype.ai with raving reviews on G2.

How to Choose the Best Product Description: A Checklist

Whichever product description generator you use, the final go-ahead will rest with you. You need to review the output against your must-haves and then tweak your product descriptions accordingly. Here is a checklist for you to choose the most appealing product description:

  1. Skimmable content: People don’t like to read blocks of text (naturally). You should break down your descriptions into logical sections and bullet points to help lead the reader smoothly from top to bottom.
  2. Visual: Consumers like visual elements in product descriptions and expect an average of six photos and five videos for any product when shopping online. Plus, low-quality content is the third highest reason for a dropped sale.
  3. Sounds natural: Make sure any automated generator you use spits out natural-sounding text, otherwise, you’ll lose your customer’s attention.
  4. Optimized for search engines: Make sure the descriptions are optimized with keywords relevant to your product and brand. At the same time, be alert for keyword stuffing often found in automated content generators.
  5. Highlighted benefits: Focus on the actual benefits to customers rather than droning on about your product features.
  6. Optimum length: Categories like apparel and accessories can have shorter descriptions, while those like electronics and consumer durables might need more content. Typically, a description between 200 and 400 words is ideal.

Use Product Description Generator Tools To Scale Growth

When choosing between an AI-based tool or good old-fashioned human intelligence, consider your product mix and workload.

Take stock of the available options in the market, focus on genuine reviews, pricing, and ease of use when choosing between competing tools.

That wraps up our list of the top product description generators in the market. But what happens after your customer has checked out and placed the order?

Integrate a smooth post-purchase experience to keep your customers delighted even after the sale and keep them coming back. Using an app like AfterSell, you can transform the post-purchase experience for your customers and increase your customer lifetime value manifold.

Posted 
Apr 11, 2022
 in 
eCommerce
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